According to Jocelyn K. Glei, “To make great ideas a reality, we must act, experiment, fail, adapt, and learn on a daily basis.”
There is a mural in the lounge at Kwakol’s Headquarters that has the words “Think out of the box” artistically splayed in black, over yellow paint. The words are not only a beautiful addition to the aesthetics of the unique workspace, but a constant reminder about Kwakol’s long-lasting culture.
Consequently, Kwakol has taken its first steps into the thriving podcast industry.
In partnership with award-winning and critically acclaimed podcast, ‘The Young God’, we seek to tell the ‘Kwakol Story’ in an artful curation of conversations that address culturally-relevant issues in creative, thoughtful and dynamic ways.
The podcast, hosted by multi-hyphenate creative, Rodney Omeokachie, exists at an intersection of self-improvement and entertainment. With over a hundred and ninety episodes, and counting, The Young God covers a diverse range of topics, with an equally diverse range of guests.
What some might call an ‘unlikely partnership’ began with Kwakol as one of the sponsors at The Empathy Experiment, a Young God Experience (event) to mark its third year anniversary. Subsequently, Kwakol purchased AD spaces on The Young God, for ten future episodes.
To wrap up Season Five on the podcast, five of those episodes have been released: Jack of All Trades, Master of More Than One, Work & Love: The Answer to Everything, Funbi: 40 Days & 40 Nights (Side A), Funbi vs The Music (Side B), and The Danger of an Untold Story: Are You the Villain, Victim or Victor?
On Instagram, the hardest hitting quotes from Kwakol-sponsored episodes are stashed in a special segment called “A Penny for My Thoughts”, a clever nod to Kwakol’s financial background. We can’t wait for what’s to come in Season Six!
The latest season’s fiftieth episode would prove to be one of the most striking episodes yet.
The episode, “The Danger of an Untold Story: Are You the Villain, Victim or Victor”, opens with an intriguing conversation between the host, Rodney, and Kweku (a sales representative from Kwakol). It then goes on to reiterate the power of telling one’s story, describing it as ‘the secret to survival’.
In the episode, Rodney shares his story, as well as Kwakol’s, using his unique point of view to deliver a listening experience that is simultaneously delightful and thought-provoking. He tells his story in a personal, yet relatable way, wrapping things off nicely with an account of his Kwakol journey so far.
That’s one thing that Kwakol and The Young God have in common - storytelling. The latter gives a detailed guide to self-discovery and self-awareness as a tool to tell your story, and the former equips you with the resources to write the best version of your financial story.
Your story, financial or otherwise, is yours to tell.
Time will tell what the future holds for us and our budding love affair with the podcast industry. We might sponsor other podcasts, or maybe even start one. Who knows? For now, we are keen on seeing where this partnership with Rodney and The Young God will go.
Make sure to listen to the episodes sponsored by Kwakol, and explore The Young God for more. You will not be dissapointed. Nigeria’s podcast culture is growing quickly and we are thrilled to contribute in our own small way.